If you have less than 500 email subscribers, you can use AWeber's free plan to create autoresponders (with more than one message), build dynamic list segmentation (to prevent unsubscribes), access all email templates, and even get free migration support. And as your email list grows, it becomes increasingly important to keep your contacts in order. Design your form. Your unsubscribe rate will drop. The Recent growth section shows you how many contacts were added to your audience in the last 30 days. Mailchimp provides users with advanced segmentation to make their emails look more personalized and friendlier. See what all of our email marketing tools can do for you. Mailchimp’s creative tools are campaign templates, subject line assistance, dynamic. You can think of segments as custom filters that allow you to select specific. Klaviyo is great for eCommerce newsletters. To view which tags contacts have in common, navigate to the contact table, check the box next to each contact, and click the Add Or Remove Tags drop-down menu. Segmented email campaigns also had lower unsubscribe rates and lower bounce rates than non-segmented email campaigns. Segmentation: The key to Mailchimp Success Audiences, Groups & Tags – How you should segment your database in Mailchimp. Includes robust features like list segmentation, contact level reporting and ROI tracking. Up to 1,000 subscribers or contacts. 🔥🔥. Click to create a “New Segment”. • Affordable: MailChimp offers a free plan for small businesses and a range of pricing options for larger businesses, making it an affordable option for businesses. List Management. Mailchimp is a top email marketing platform, but that doesn’t mean it's right for every business. Smart marketers know the value of email list segmentation, but many need help to use it effectively. We synced the profiles from our legacy Mailchimp instance to both Klaviyo instances. The platform goes beyond basic email marketing by. See what all of our email marketing tools can do for you. The best Bulletin alternative is Mailchimp, which is free. ConvertKit vs Mailchimp: Segmentation Comparison Segmentation Comparison ConvertKit Segmentation. So, read on to find out which is the best Mailchimp alternative for your site. ConvertKit vs Mailchimp: Segmentation Comparison Segmentation Comparison ConvertKit Segmentation. Email list segmentation and personalization are also available to help you group your audience into segments with similar interests and then target them with content tailored to their needs. Segmentation and tagging allow you to organize your subscribers into groups based on their interests, behaviors, and other attributes, making it easier to send targeted and personalized emails to specific groups. Mailchimp’s Marketing CRM tools make it easy to segment your audience and personalize your messaging. Excellent return on investment. With Mailchimp, you can use audience and contact information to target and filter contacts into segments. Se. Features and functionality vary by plan. Mailchimp does allow audience segmentation, but it’s limited, and your. This article focuses on common segmentation combinations for email and transactional contacts. Lastly, you’ll need to make sure you have at least one list created in your Mailchimp account. 95 percent higher than non-segmented campaigns. Audience segmentation is a marketing strategy based on identifying subgroups within the target audience in order to deliver more tailored messaging and build stronger connections. However, this approach limits how well you can target audiences given Intuit Mailchimp’s underdeveloped segmentation feature. Auto-Update segmentation is available to all Mailchimp subscribers (even if you’re on the free account). Simplify list management with dynamic segmentation and automation. The segmentation options are extensive, so you can choose a single condition or combine multiple conditions with positive and negative relationships in order to target the right filtered contacts for each campaign. Email segmentation is one of the key tactics for delivering personalized messaging. Whether you are looking for a Mailchimp alternative or something even better or cheaper, this list of Mailchimp competitors has you covered. Constant Contact is a perfect Mailchimp alternative for WordPress because it works with all popular WordPress plugins like OptinMonster, WPForms, and more. Leave the CONTACTS MATCH field. This will take you to the email checklist, where you’ll choose your settings and design your content. MailerLite is a Mailchimp alternative and competitor that is solely focused on delivering a simpler email marketing service to their customers, hence the name, lite. 79% higher clicks than non-segmented. Proptip 6: Poll Activity MailChimp and SurveyMonkey have an integration. Browse how-to articles on starting, running, and marketing your business, plus thought-provoking podcasts and films to inspire your inner entrepreneur. Instead, you’ll need to create a single list to get the most out of the service. Your email marketing schedule will depend on your industry, the types of content you send (content marketing strategy), and your sending frequency. For instructions, read up on how to create a Mailchimp list. However, it’s not perfect. 6. Smaller lists with simple segmentation receive near-instantaneous deliveries, while larger lists or intricate segmentation may take longer. But what I want to do it to make sure that any contacts that are positively identified as US or Canada-based are activated in the US list and all others in the UK list. Beehiiv is a new competitor with incredible features. com Segmentation in email marketing is when a company divides the subscribers on their email list into smaller groups based on factors such as actions taken, behavior patterns, interests, age, location, and more. Firstly, collect all the data about your audience from your analytics. Use groups to sort your subscribed contacts based on their interests and preferences. Learn why email list segmentation is important for your email campaigns. Both Mailchimp and Constant Contact let you organize your audience at a few levels: Lists, Segments, and Tags. List segmentation gives marketers the ability to send emails containing tailored offers, product recommendations, and much, much more. 5/5 stars. The app includes a landing page builder, customer journey mapping, list segmentation, retargeting ads, and even A/B testing—all in its free plan. #6. We collect and analyze data and act on it. MailChimp is ranked 2nd in Cloud Email with 3 reviews while Zoho Campaigns is ranked 4th in Cloud Email with 11 reviews. 4. SugarCRM doesn’t have a “per-user per-month” pricing model, making it difficult to compare to the other two products on this best CRM for Mailchimp list. Segmentation and tagging allow you to organize your subscribers into groups based on their interests, behaviors, and other attributes, making it easier to send targeted and personalized emails to specific groups. It is an email marketing software that helps you build smart email campaigns to drive revenue. Mailchimp provides a variety of segmentation options and automation workflows with AI-powered features to optimize email delivery, subject lines, and content. Click the Email drop-down, then click Regular. The top Shopify Mailchimp alternatives on our list are Omnisend, ConvertKit, ActiveCampaign, HubSpot, and MailerLite. On the other hand, if a segment of your list isn't opening your emails, don't take it personally. Mailchimp Overview:. New Subscribers. Klaviyo — Data science and machine learning features. Don’t worry, if you already use a CRM, you can sync your old CRM. Used monthly for less than 6 months. Free account holders have access to basic. 31 percent higher and clicks were a whopping 100. Mailchimp reports that emails sent to segmented lists get an almost 15% increase in click rate. When it comes to their event-based segmentation, Mailchimp doesn’t support segmentation by the number of times an event was completed. Starting with Constant Contact, the software sports some simple list segmentation features that favor user-friendliness. RM. For example, while all paid plans offer automated workflows, the Essentials plan only allows four rules or actions per workflow, while Standard and Premium plans allow 100. This can help make campaigns more effective. The tool will help you remove invalid email addresses, reduce your bounce rate, and maintain an excellent sender score. On average, the optimal CTR for an email marketing campaign is around 3 percent, however it may range from 2-5 percent depending on the industry. Make sure that your emails are sent to those who care the most with this handy guide. Our email A/B testing tools allow you to test subject lines, from names, content, and send times, and each. ZeroBounce. Tools for this include list segmentation, custom tags, and predicted demographics to make every contact in your database unique. Contact list segmentation using the best, recent, one-time, lapsed, or repeat customers. Depending on your e-commerce platform, you’ll have the option to assign a vendor or category to your products. After you connect your store to Mailchimp and turn on e-commerce tracking, you may want to target contacts who made certain purchases. The paid tiers start at $13. Personalization is what makes email marketing effective. email list segmentation, features tailored to ecommerce businesses, and many integrations, including WordPress, Shopify, QuickBooks, and Salesforce. Mailchimp, on the other hand, offers far more complex automation features. ⭐⭐ A little bit outdated (but available for free) ⭐⭐⭐⭐ Modern templates (full library only available on a paid plan) Audience segmentation. How to segment your email list in Mailchimp based on geolocation: Log into your Mailchimp account; Go to the. Segmentation is probably the most advanced feature within Mailchimp, but it also unlocks so much opportunity for you to really target people by demographic data or engagement data. Go to the appropriate list. Send unlimited emails every month. Mailchimp’s feature list depends on the tier you select, just like HubSpot. Segmented email campaigns also had lower unsubscribe rates and lower bounce rates than non-segmented email campaigns. By using custom form fields, you can build customer segments and tailor your content and marketing campaigns to appeal to subscribed contacts. Mailchimp. MailChimp is the largest newsletter software platform. Getting Started with Groups. Moosend also easily segments your contacts into specific lists based on a wide range of criteria for more targeted campaigns. Head over to Mailchimp and get your campaign set up. SmartrMail goes beyond just segmenting based on opens and clicks and allows you to segment based on a range of ecommerce relevant factors including:In MailChimp, a list is the top-level way to organize your subscribers while a group is a way to refine that list into smaller pieces. Newsletters can be either automation or campaigns. Best two-way data sync features: Freshsales. Targeted messages to groups within your lists make campaigns more effective. Age, gender, company position, and income level can tell you plenty about a person’s needs and interests. From drag and drop. With Mailchimp, It’s segmentation tools provide you with the ability to create lists based on an almost unlimited set of criteria. The lowest CTR of any industry is the restaurant industry, with 1. Full review: Very easy. Robin M. Pardot unlocks richer data insights through CRM to fuel dynamic list creation and personalized messaging at scale. ActiveCampaign is a great all-rounder with hundreds of integrations. Moosend – Top free email marketing automation tool. Mailchimp is easy to use and suitable for small businesses, whereas ActiveCampaign is robust and best suited for growing enterprises and experienced marketers. Click “Create a Segment. Mailchimp offers several segmentation conditions. These segments can be based on interest groups, demographic data, e-commerce. Mad Mimi has basic segmentation but lacks robust options. 25% higher) and conversion rates (e. There are many tools and platforms that can help you segment and personalize your email list for leads, such as HubSpot, Mailchimp, and ActiveCampaign. Search our help center. 03 billion people around the world use email. Mailchimp found that senders who segmented their emails saw 100. The last on our list of Mailchimp alternatives is Moosend. For starters, the email marketing features I mentioned above are only available in its Premium plan (starting at. A feature we quite enjoyed was list segmentation from similar characteristics, which combined with the. 5. ActiveCampaign – email automation platform for large businesses. Mailchimp Segments. You can do that manually or import your email list from another service. 2. How to segment your email list in Mailchimp based on geolocation: Log into your Mailchimp account. The segmentation options are extensive, so you can choose a single condition or combine multiple conditions with positive and negative relationships in order to target the right filtered contacts for each campaign. In MailChimp, a list is the top-level way to organize your subscribers while a group is a way to refine that list into smaller pieces. Does list segmentation really help email marketing stats? Segmenting your email lists helps you get better open and click rates. According to MailChimp, list segmentation increases email opens by 14. To begin with, Andrew Ruditser of Maxburst says,. Uploading and copy-pasting them is also an option if you have CSVs or spreadsheets. To do this, go to Audience » Segments. The best Loops alternatives are Mailchimp, HubSpot and Brevo (Formerly Sendinblue). Click the “Create List” button. Yes, the best Mailchimp alternatives, including Sendinblue, GetResponse, EngageBay, Aweber, Constant Contact, Omnisend, ConvertKit, Drip, MailerLite, and Pabbly Email Marketing, offer a range of cost-effective pricing plans suitable for small and big businesses. Free Plan. To learn about the available segmentation options for SMS contacts, check out All the Segmenting Options. 743,713 professionals have used our research since 2012. EmailOctopus is cheaper than Mailchimp. 00) – Best Mailchimp plan for big businesses with its advanced mailing list segmentation and multi-step automation builder. First on our list of Mailchimp competitors is ActiveCampaign. Personalization — achieved through Mailchimp merge tags — allows you to treat customers like human beings, and not just because you know a customer’s name. Plus Plan – Starts at $45/month. Click To Tweet. MailChimp continues to improve and add enterprise type features that you would normally pay much more for with other ESP's. List segmentation gives marketers the ability to send emails containing tailored offers, product recommendations, and much, much more. Uploading and copy-pasting them is also an option if you have CSVs or. MailChimp uses a system encouraging one "master list" with different segments and tags, which can be confusing. Visit Constant Contact Now! 10. Purchase behavior. Access and optimize Mailchimp’s basic marketing tools like forms and landing pages, domain, creative assistant, and marketing CRM for free. MailChimp not only has an adorable company mascot, but they’re one of the best email marketing providers, with more than 1 billion emails sent a day utilizing their service. Mailchimp Pro subscribers get access to Advanced segmentation in addition to the Auto-Update segmentation. Constant Contact provides different digital marketing tools in one interface—including SMS and email marketing, growing your list, social media, and automation. Paid plans start at $13 per month: Great for reports and amazing for ecommerce integration. Looking at MailChimp’s study on Double Opt-in vs Single Opt-in where they analyzed the stats of a random sample of 30,000 users, the results are just as what we would expect. With Mailchimp’s list segmentation features, you can organize your email list, create unique tags for your audience, or even make and send email campaigns based on your customers’ behavior. Email Builder. You can combine multiple types of conditions like demographics, purchase history, email activity, interests, and more to create highly targeted segments. 5. g. For example, MailChimp applies a star rating to contacts based on their engagement including opens and clicks. Segmentation. The ability to manage your contacts right from your mass email platform is certainly a useful addition. These days, they offer a full range of email marketing services for all types of businesses. Pottery West balances art and business. E-Learning, 11-50 employees. But if you don't need as many options to find the contacts you're. 1. How to segment your email list in Mailchimp based on geolocation: Log into your Mailchimp account. Full review: Excellent email builder – fast and. Mailchimp was designed with one-off email blasts in mind, and even though they added segmentation features later on, these never truly reached the level running a Shopify store requires. Hence, if you aren’t convinced to use Mailchimp and want better solutions that fit your need, here’s a list of the 11 best Mailchimp alternatives and competitors. However, it’s far from perfect. Mailchimp's campaign and automation reports analyze clicks, opens, subscribers' social activity, e-commerce data, and more. List segmentation capability which enables you to sort your contacts by demographics and other criteria. E-Learning, 11-50 employees. Mailchimp: Best for all-in-one marketing. Thanks to its advanced segmentation algorithms, we give this trophy to Mailchimp. MailChimp . MailChimp's email marketing templates are a little more "polished," and are user-friendly to customize. MailChimp . By segmenting your audience, you can send personalized emails that resonate with each segment, driving engagement. The two Mailchimp segment types. Find the best mailchimp alternative for shopify here. Truth: If you have an audience in Mailchimp, you already have segments. The first on our list of email marketing tools is Mailchimp, which the majority of our survey respondents talked about. Speaking of percentages, my average open rate for emails that go to my whole list is about 25%, but when I send geographically targeted emails, the open rate is often higher than 50%. Mailchimp provides impressive social media management, given that most people only associate email marketing with them. It includes all the features you’d expect like automation, segmentation, triggered emails, email funnels, autoresponders, A/B testing, and scheduling. One of the most important features of Mailchimp is the ability to segment and tag your email list. Buffer. Click your account name in the lower left, then select the Integrations tab. Customer Behavior segments. Moosend — good option for beginners. 3. Hustle has a free version at WordPress. (617) 855-5118 [email protected]. Check out the best budget #email marketing 📧 tools on the market right now. SendGrid for transactional. Mailchimp’s standard pricing plan is $20/month for 500 contacts. If you want to graduate from the free Klaviyo plan with 1,000 or more contacts, you'll have to shell out $45/month. Click Create a Key, then copy the key. When you can successfully segment your email list, you can craft marketing messages relevant to them. The latest Facebook statistics give them over 2. And if you're pulling in behavioral data from your web or mobile app, behavior-based marketing. Click on the Mailchimp card in the integration directory. While segmenting isn’t necessary for every campaign, it can significantly increase 2 important. Unlike Mailchimp, even on AWeber’s free plan you get phone, email, and live chat support. The basic differences between Auto-Update segmentation and Advanced segmentation are:We know that your small nonprofit is working with limited resources. Segments automatically update every time a campaign is sent. Newsletter - a type of email you send from Mailchimp to your list. List segmentation; Email marketing; Ad retargeting; Professional ($800/month)• List segmentation: MailChimp lets users divide their email lists into sections so they can target specific groups of subscribers. ActiveCampaign – email automation platform for large businesses. 8 of the best Mailchimp alternatives. Vendor purchased. MailChimp Experts How We Can Help You Optimize Your Email Program READ MORE. Great for using campaigns for find buying intent: Zoho. The best Email Automation alternative is Mailchimp, which is free. The team is constantly updating its knowledge base and constantly releasing new guides and. Unlike MailChimp, this platform offers multiple A/B testing possibilities, and it also provides ROI tracking options and good integration with Google Analytics and other third-party tools. Some of the features that have made Mailchimp what it is today include its templates, the fact that they are one of the most popular email newsletter software, its segmentation options, and A/B testing functionality. So saving money on. Adding to its appeal, the software lets you set up marketing automations and SMS marketing without hassle. The 5,000 max contact tier costs $69 per month, while the 50,000 contact. . 2. Here are some things you should know about your audience dashboard. The list management capabilities are also pretty good. Mailchimp. To do this, go to Audience » Segments. I seek out email marketing platforms that allow tagging and segmentation. You can start creating email campaigns from the leads and contacts in your Salesforce CRM and all this happened due to integration of MailChimp and Salesforce. 31% more opens than senders who did not use segmentation. (Mailchimp) Segmented email campaigns based on database fields get 54. Tip: Align the timing of your pop-up form with the average amount of time a visitor spends on your website. Click the Create button. Basically how to create List segments for your subscriber list. Brevo — Easier contact. Mailchimp and Sendinblue are both all-in-one email marketing platforms. MailerLite – best for beginners. A segment in Mailchimp is a way to divide an audience into targeted groups. SendGrid's pricing is based on the number of contacts, email quota, and functionality. The Mailchimp address list tool allows you to easily sort and. Tools for this include list segmentation, custom tags, and predicted demographics to make every contact in your database unique. Personalization through list segmentation gives your customers exactly what they want. Automatically Add Subscribers to a Group at Signup. When comparing the features, MailChimp has more features like list segmentation, more templates, better analytics, report, etc. Click the Audience drop-down, then choose the audience that contains the segment you want to send to. Constant Contact ranks number one on our list of the most popular Mailchimp alternatives. Each Mailchimp audience comes with a signup form, which you can share across all your online channels. Mailchimp’s list-based architecture is limiting, with the potential for customers to exist on multiple lists — creating disconnected data and reporting limitations. ConvertKit is one of the best Mailchimp alternatives for content creators and bloggers. Intuit Mailchimp lists are siloed. It is popular because of its affordability and ease of use. You can segment. ZeroBounce is an email verification tool that ensures your email deliverability, especially when you send high-volume emails. You’ll need a paid plan to access features like an expanded contact list, advanced automations, predictive segmentation, and content optimizer. Our segmentation options are extensive, so you can choose a single condition or combine up to 5 conditions with positive and negative relationships to target. Enter a name and click Begin. Click to create a “New Segment”. Email list segmentation is the process of dividing your email list into smaller groups based on shared characteristics such as subscriber demographics, behavior, or interests. Mailchimp’s email marketing tools make it easy for businesses to create professional emails. List segmentation could be made simpler with greater list combination while my organization ran into several issues with Outlook 2010 and 2013. Tags would make you a cup of coffee and give you. Digital marketing is often compared to “traditional marketing” such as magazine ads. Omnisend — Best email and SMS marketing combo. Click the Send to drop-down, then choose a saved or pre-built segment. Besides, you can combine these filters by using the Boolean. Popular email marketing tools with segmentation capabilities include Mailchimp, Constant Contact, and Campaign Monitor, among others. In this tutorial Gary Eckstein, a Mailchimp Pro Partner describes what segments a. Mailchimp Terms Of Use. Mailchimp is one of the most popular email marketing software that is good for managing email lists. I created automations to copy the group information into a tag. In this post we are going to cover Mailchimp List segmentation. As a best practice, list segmentation ensures that you send relevant messages to the right people. Creative Mail vs Mailchimp. Contact list segmentation: As your list grows, you don’t always want to send every email to every subscriber – but some free plans make it hard not to do so. Source: Effects of List Segmentation on Email Marketing Stats. Wix ascend allows you to add more contacts in the free version. You’ll find many options for creating free online surveys offered by various providers. List Segmentation. Key Features: Email campaigns with templates and personalization; Automated. To make it a little less daunting, this post shows you 14 quick email marketing segmentation tactics that you can start using today. Training videos. ActiveCampaign is an affordable email marketing platform, making it great for small marketing teams and creators. Groups in Mailchimp are a category within your list based on what your subscribers are interested in or prefer. Comparison of Services Like MailChimp. In fact, selling to or engaging with your email contacts effectively is impossible without developing a list segmentation strategy. On average, Mailchimp typically takes 1 minute to 3 hours to send emails. HubSpot for longer buyer lifecycles and an all-in-one tool. Sometimes your subscribers get busy and may stop engaging with your content as much as they used to. This helps ensure users execute effective email marketing strategies while maintaining regulatory adherence. A segmented email list is a hygienic email list. Save and Manage Segments. List segmentation will help you send more relevant messages to your subscribers based on their interests or activities. You can do that manually or import your email list from another service. On the other hand, the list management of Mailchimp is quite clumsy. Mailchimp is much simpler than iContact and is built with. 95% higher clicks than non-segmented campaigns. Try creating a segment for those who open less than 10% of your emails and experiment in a couple of ways—try sending more emails to get them involved, or fewer to avoid being annoying. Create custom segments from data you’ve collected for your subscribers—like e-commerce activity and email. According to Hubspot, almost a third of email marketers use segmentation. The software offers many unique features, making it a powerful tool for. List Segmentation, and Automation. Pricing: Lifetime plan starting at $49 for 5000 subscribers; get lifetime access to. Pricing: Paid plans start at $20/month, Limited free plan. In this video, I show you how to create a Mailchimp segment. #2) HubSpot – Best MailChimp. You’ll then move on to the Variables step, so you can decide what you want to test. Mailchimp integration lets easier segmentation of the client database by particular interests or criteria. list segmentation other features; Mailchimp: Free up to 2,000 subscribers (only one audience) drip campaigns, welcome emails, and more : advanced - segment lists by location, behavior, etc : behavioral targeting, custom domains: Squarespace: $7/mo ($5/mo annually) 6 great basic options: none: integrates with your Squarespace siteThe answer is obvious. The tool is flexible enough for an enterprise company. HubSpot — Better for customer support. 4. The Best Email Marketing Software of 2023. 31 percent higher and clicks were a whopping 100. See how the ceramics studio uses Mailchimp automations and segmentation to send the right message, and QuickBooks to help the business side run smoothly. Step 2: Add Segments in Mailchimp. Every penny and cent counts when you’re a nonprofit. According to Hubspot, almost a third of email marketers use segmentation. Side note: If you’re planning to migrate from Mailchimp to Omnisend, use Omnisend’s Mailchimp Migration tool to easily move your data between the two platforms. According to MailChimp’s report “Effects of List Segmentation on Email Marketing Stats” , segmented campaigns perform better than. 7. Audience segmentation. Better audience insights, better conversations. These tools allow for some powerful testing and customization of your audience. . Personalization is what makes email marketing effective. Segments can be created in the email builder, the SMS builder, or the contact table. Read on for our list of the top free email marketing tools: 1. For example, there are no autoresponders. See. MailChimp looked at the results of about 2,000 users who sent approximately 11,000 segmented campaigns to nearly 9 million recipients. Standard ($20. You can use pre-built segments to. While Mailchimp does have tags (such as opened, clicked) to help you organize your contacts, it only offers advanced segmentation with the Premium plan (and that’ll cost you) . Go to the appropriate list. About Geolocation. Leave the CONTACTS MATCH field. One of the best parts about Mailchimp is its advanced segmentation, which is a fancy way of sending a specific email to specific people at a particular time. The 5,000 max contact tier costs $69 per month, while the 50,000 contact tier costs $350 per month. Reading time about 27 min . Segmentation by Merge Field Segmentation by merge field (e. Just by bringing your contact data into Mailchimp, you gain access to pre-built segments, or ready-made filters that help you make sense of (and use) patterns in your data. Sendinblue (now Brevo) for a free alternative. Squarespace has limited segmentation and customer tagging features when compared to Mailchimp. MailerLite: Best for. Catch their attention with offers and personalized email copy. Mailchimp: Mailchimp is a popular email marketing platform that offers a user-friendly interface and a wide range of features. Streamline your marketing planning and consolidate multichannel touchpoints into a single campaign view. Segmentation enables you to arrange and tag customer information as per the specific criteria. Paid plans start at $13 per month: Great for reports and amazing for ecommerce integration. Following is the step-by-step guide to doing audience segmentation: 1. Why Use Mailchimp instead of iContact. 201606. Segments automatically update every time a campaign is sent. Mailchimp gives you many options to choose from, so you can ask for the right information from contacts who. Email engagement – segment by open and click-through rates. Email Automation alternatives are mainly Email Marketing Services but may also be CRM Systems or Workflow Automation Tools. Segments in MailChimp are 1 of 3 ways to segment and organize your contacts. It takes a hit in the “ease of use” category of our research, but that’s offset by great support – including pop-up suggestions throughout the template design process. SendFox. • List Segmentation: Mailchimp allows you to segment your lists based on criteria such as location, interests, and more. By segmenting your audience, you can send personalized emails that resonate with each segment, driving engagement and conversions. HubSpot for longer buyer lifecycles and an all-in-one tool. What date they signed up on.